Every month we pose 7 questions to a Chamber member: this month it’s William Walter of Bridgehead Communications.
1. Who are you & what do you?
I’m William, Founder and Managing Director of Bridgehead Communications. We’re a PR and marketing agency with offices in Guernsey and London.
We work with local entrepreneurs and businesses to boost their brand, sharpen their reputation, and spark change where it counts. We do this via engaging with the media, leveraging online platforms, or influencing policymakers.
2. How long have you been doing what you do?
I’ve been working in PR and political communications for 15 years now. I started my career in Parliament and at the Metro newspaper. Then I moved into PR, working with the Governments of Georgia and Lithuania, and later got into corporate communications with big names like HSBC and Rothschild, and notable individuals, such as the late Zef Eisenberg.
3. How did you get into this?
Funny story—I actually started out studying Accounting and Finance at Durham University. After a summer internship in the tax department of a Big Four firm, I quickly realized crunching numbers wasn’t my thing.
A brief internship at Bell-Pottinger changed everything for me—I fell in love with PR and never looked back.
4. What’s the ‘why’ behind the work you?
Our clients, whether they’re individuals or businesses, all have big goals—selling more, winning clients, raising funds, you name it. Achieving those aspirations depends on how they’re perceived by the people who can make those dreams come true. Our mission is to shape those perceptions through media, online presence, and policymaker influence.
5. What’s your process for coming up with your solutions/offers?
We start by getting to the heart of what our clients want to achieve. What problems do they need to solve? Then we figure out which audiences hold the key to those solutions. From there, we craft strategies using media, social media, and thought leadership to win over those critical audiences.
6. What book has shaped your life and why?
Generation Debt is one of the most eye-opening books I’ve read. There’s this myth that young folks today have it easy, but it’s just not true. They’re facing challenges like never before—skyrocketing personal debt, plummeting home ownership, and hefty penalties if they don’t pursue some form of further or higher education. The gap between the haves and have-nots is wider than ever.
7. Tea, Coffee or something a little stronger?
Oh, definitely a glass of red wine!
You can find more about Bridgehead Communications here
