Tom from Potting Shed hosted an insightful ‘Lunch and Learn’ event on “Branding Your Business” in which he emphasized the importance of creating a narrative that accurately reflects your business and appeals to your target audience.

Tom began the event by discussing the basics of branding and how it can impact the success of your business. He explained that branding is not just about creating a logo or choosing a color scheme, but it is a way of telling a story about who you are, what your business does, and what sets you apart from others. Tom emphasized that the narrative behind your brand is crucial in attracting the right customers and improving your return on marketing spend. 

He encouraged attendees to start by identifying their narrative and defining who they are as a business. He emphasized that it’s important to ask questions such as; What are your values? What do you want to be known for? What are your goals? What does your business do? Once you have a clear understanding of your narrative, it’s easier to create a brand that reflects your business accurately. 

Next, Tom discussed the importance of understanding your target audience. He explained that knowing your audience is key in creating a brand that resonates with them. He also touched on the various components of a successful brand, including your brand’s tone, messaging, and visual identity. He emphasized the importance of consistency across all brand components, from the design of your website to the tone of your social media posts. 

The event concluded with a Q&A session, where attendees were able to ask Tom questions about their specific branding challenges. Tom provided valuable insights and advice on how to overcome common branding obstacles and encouraged attendees to prioritise telling their ‘story’ when making decisions. 

Overall, the event was a valuable opportunity for entrepreneurs and small business owners to learn how to create a successful brand that accurately reflects their business and resonates with their target audience. Attendees left with a better understanding of how to tell their brand’s story and create a consistent brand experience across all touchpoints, ultimately leading to improved ROI. 

If you missed the event, you can watch it back here.