Unlike most of its competitors, the company is dedicated to limiting any negative impact on the environment, promoting sustainability through ethical sourcing of its recyclable packaging and, above all, ensuring its products are not tested on animals. Sustainable harvesting of its seaweeds plays its part in preserving the delicate ecological balance of the world’s oceans for future generations.
The line-up of products took more than two years to bring to the market, allowing time to source organic and vegan ingredients where possible and fine-tune the formulation to maximise its beneficial effects. The products are entirely natural and free from artificial fragrances, mineral oils, sodium laurel sulphate or parabens.